The Customers You Already Have Deserve Your Attention

Businesses put a great deal of energy into attracting new customers. Meanwhile, someone who used to visit every week may quietly stop coming in. Without a clear view of your existing customers' visits, that change is easy to miss.

Your customer records are more than a list of names. Visit patterns can help you recognise the people who keep choosing your business and notice when a familiar face has been absent. That gives you a chance to reach out thoughtfully, rather than waiting until the relationship has faded.

Meet the Regular Customers Report

In the VOUCHIA Merchant Portal, the Regular Customers Report turns customer check-ins into four easy-to-understand groups. It is based on visits over the last 60 days, with multiple check-ins on the same day counted as one visit.

• Super Regular: visits roughly twice a week or more (at least 16 distinct visit days in 60 days).
• Weekly Regular: visits about once a week (8–15 distinct visit days in 60 days).
• Monthly Regular: visits around two to three times a month (4–7 distinct visit days in 60 days).
• Lost Regular: previously qualified as a regular but has not visited for at least 30 days.

Open a group to see its customers, their visit counts and their most recent visit. Merchant admins can open a customer card to review recent visit activity, with older visits available five at a time. Regular-visitor badges also appear on relevant checked-in and checked-out customer cards.

Don't wait for a familiar face to disappear

A pause in visits does not tell you why someone stopped coming. It could be a change in routine, an overlooked experience or simply life getting busy. The Lost Regular group is a signal to pay attention, not a verdict about the customer.

Merchant admins can choose an individual Lost Regular or select several, then send a personal in-app message or an email-and-in-app message. They can add an image or voucher, send a test email first and review the audience before sending. A considerate invitation may reopen the conversation; it should never feel like a generic blast.

Make your customer database useful every day

Use the report to thank the customers who return often, pay attention when their pattern changes and tailor your next conversation to the relationship you have already built. Winning new customers is valuable—but looking after the ones who already know you matters, too.